Ep. 112: An insiders guide to the booming Perth property market, with Ashleigh Goodchild

In this episode of the Geared for Growth podcast, host Mike sits down with Ashleigh Goodchild, the founder of several Perth-based property companies including Property Profiling Perth and Soco Realty. Together, they discuss the current state of the Perth property market and the importance of engaging an experienced property manager prior to purchasing an investment property.

As both a seasoned property manager and investor advocate, Ashleigh offers a wealth of knowledge about the Perth property scene. She focuses on helping investors—especially those buying from other states—fully understand what they’re getting into before making a purchase.

Ashleigh strongly recommends a pre-purchase inspection. Beyond the usual building and pest reports, this inspection identifies potential issues that could deter tenants or lead to unexpected maintenance costs for the new owner.

During their conversation, Mike and Ashleigh discuss the value an experienced property manager brings and examine the dynamics of Perth’s booming property market. Ashleigh sheds light on how the rental crisis has impacted rental prices in Perth, providing some eye-opening information.

They also explore the psychological aspects of marketing, offering examples of rental pricing strategies designed to attract maximum interest from prospective tenants. This episode offers valuable insights into the Perth property market from a knowledgeable expert with hands-on experience.

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In this episode of the Geared for Growth podcast, host Mike sits down with Ashleigh Goodchild, the founder of several Perth-based property companies including Property Profiling Perth and Soco Realty. Together, they discuss the current state of the Perth property market and the importance of engaging an experienced property manager prior to purchasing an investment property.

• What investors need to know before buying property in Western Australia
• The value of a pre-purchase inspection by an experienced property manager
• Understanding maintenance requirements of a property before you buy
• Ashleigh’s informative series on “how to be a Landlord”
• The role of a property manager, beyond rent collection
• Is it too late to buy in the Perth market?
• The impact of the rental crisis on investment returns
• Pricing your rental property for optimum interest

“I jumped in and thought I’ll start helping these investors, making sure that they understand how to buy in Perth but also make sure that they’re not buying a dud of a property that they’re now going to want me to look after” 1:42

“We also, from a property managers point of view, we can actually get a feel for that property and would a tenant want to rent it, what’s the rentability like and that’s something that we can offer as a property manager that not many other people can” 3:45

“The way we’ve been able to help investors basically buy property sight unseen is by doing those pre purchase inspections prior and to give it a bit of a rating” 5:01

“The first thing to know as a landlord is you can’t not do certain maintenance because you can’t afford it. Unfortunately it’s not the tenants problem that you’re having financial struggles” 18:25

“They still want to get into the market but instead of looking for a 700 square metre block they are now looking at townhouses and villas in a small complex with very very small strata levies so there’s definitely been a change in that buying” 24:55

“Despite being a rental crisis people are not prepared to overpay for a rental, tenants will not give a landlord a ridiculous amount of money for rent if they don’t think the property is worth it and that’s a real big misconception that I think some investors have” 30:40

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